The Internet is not only for online businesses

You can attract people to your offline business using a Blog

Everywhere you look on the Internet, you’ll see adverts for making money online. I am not promoting an Internet Business. While you can use my techniques for an online business, my services are to promote your offline business, your club, your hobby or any idea you may have.

This does not matter whether you own a small bookshop, a hairdresser, printing T-shirts from home, a landscaper, a writer…You get the picture!

The chances are great that there are people right now, in your City or neighbourhood, looking online for what you have to offer. More and more people with money go to the Internet first, before they look anywhere else.

In fact, according to Forrester Research, Internet influenced sales are three times higher than online sales.

That’s why local search engines and things like Google Maps have become popular.

Yet many offline businesses find the idea of creating a website daunting. They then end up paying thousands for a Website that does not make them any money.

Remember my motto is: Get more customers and make more money!

We can get you to maintain your website yourself by implementing a blog for you. All you have to do is post information. We do all the hard technical bits.

A Blog can:

• Attract potential customers looking for your products or service
• Tap a whole now online market
• Help you communicate with your customers
• Drive buyers to your offline store
• Establish you as an expert in your industry
• Help you develop new products and services
• And much more…

Attract people searching online for your products or services

A blog is a great way to attract people online and get them to come into your store, or contact you. Converting them to ‘foot traffic’ for your offline business is one of the huge untapped benefits of a blog.

It does not matter that you are not selling anything online. Most people go to the Internet for information. And when they are looking for information on your products, your services, your subject area, you want them to find YOU.

More and more people are turning to Google before they open the Yellow Pages. By creating a blog, you can put your business in front of people looking for the kind of product or service you offer. You can do this without spending a cent on advertising!

Keep in touch with your customers

If you have regular sales or promotions, a blog is a great way to keep your customers up to date. You could offer a subscription to your blog and as you post specials, your customers will automatically receive updates. To run a campaign like this would have cost thousands before the advent of the blog. Once you are set up, a campaign like this won’t cost you a cent!

If you give seminars, courses or other speaking engagements, this is a great way to keep your customers up to date.

If you offer a service that involves you travelling to different cities or countries, this is a great way to keep people informed.

You can also blog via email or your mobile phone, making it easy to even blog ‘on the road’!

Position yourself as an expert

One of the best, if not the best, reason to use a blog is to boost your credibility in the eyes of potential customers. You can use a blog to post short, insightful articles, or long detailed articles. Both have their place and both can improve your credibility.

There is no better way for you to showcase your expertise and prove that you ‘know your stuff’.

If you have an unusual or less well known business, a blog can be a great way to remove the mystery and educate potential customers.

Generate other streams of income

While a blog is a great way to promote your business, whether it is an online business or an offline one, it often opens up the doors to other streams of income. You could for example set up an affiliate programme with one of your suppliers or people that you do business with.

If you are an artist, for example, you could set up a programme with Amazon or Kalahari.Net and sell books, DVD’s, software, etc. on art.

Final Thoughts

If a coffee shop, an artist, a farm and a tutor can use blogs effectively to promote their business, so can YOU!

The marketing potential of a blog is virtually unlimited. You can easily and effectively increase the awareness of your business, boost your reputation and attract potential customers from search engines.

Not only can you do this, you can also create new streams of income.

If you want a blog set up, Contact Me. I will do all the technical bits for you and create a beautiful online magazine that is actually a blog. All you have to do is provide the content. I will do the rest.

Contact me now!